American Eagle’s campaign with Sydney Sweeney shows just how important advanced Twitter analytics are. The viral jeans ad drove 541 mentions and nearly 9M impressions on X. The buzz helped push the company’s stock up 38%, adding over a billion in value. But it wasn’t all glitter, the campaign also sparked 1.5K negative mentions and heated controversy. That’s why using X (Twitter) analytics tools is crucial: they let you track performance, monitor sentiment, and adjust in real-time.

Top X (Twitter) analytics tools

Brand24 is a social listening tool that offers robust Twitter analytics.

One of the strongest features of analytics is the ability to measure hashtag performance.

It means you can stay up-to-date with interesting conversations and communities, as well as accurately assess the reach of your Twitter marketing campaigns and track engagement.

Moreover, in the Analysis tab, you can find information about the:

A total number of results from X;
A tweet count containing a specific keyword or hashtag
Estimated X reach;
Social media interactions, shares, and likes
The number of positive and negative mentions.

Conclusion

Twitter analytics platforms will help you manage the Twitter content marketing strategy