Why is Facebook social listening essential in 2025? Apple launched a new iPhone and Facebook exploded. 10K mentions in 30 days. 243M people reached. But here’s what matters more than those numbers – somewhere in those mentions, a customer posted concerns about an orange iPhone turning pink. By morning, it was a 50-comment thread. Real questions, real customer, real PR problem.

What is Facebook social listening? 

What is Facebook social listening? 

In simple words: Social listening on Facebook is collecting Facebook data (public mentions, comments under posts, Pages) via the facebook api and turning it into insights.